Projects

New ‘Loos for you’ Community Toilet Partnership Pilot Scheme Begins

‘Loos for you’, a new pilot scheme, begins this week as part of the Cheltenham Toilet Partnership scheme. Cheltenham BID is working in partnership with Cheltenham Borough Council and local businesses in order to provide more readily available toilet facilities for visitors and shoppers. Running from Tuesday 8 December 2020 with an initial review of […]

New campaign launched to attract new business and investment into Cheltenham

Cheltenham has today launched a new campaign to encourage business growth and investment in the town. Developed by Cheltenham Borough Council and its destination and place marketing arm Marketing Cheltenham alongside Cheltenham BID and local brand agency ASHA, the new ‘We’re Moving to Cheltenham’ initiative seeks to highlight the scale of investment and business growth […]

Cheltenham BID signs up to the No Child Left Behind community agreement

The No Child Left Behind community agreement was launched on Thursday 3 September. It was launched across the town, which has so far seen over 30 schools and organisations across all sectors commit to working with families in a way that focusses on kindness, understanding and empathy.  Across the borough, 15 schools and 16 organisations […]

Interactive Christmas advent calendar social media campaign

Cheltenham BID has worked with more than 24 businesses on an exciting new Christmas marketing initiative designed to encourage people safely into the town centre this December. An interactive advent calendar offering daily giveaways will sit on the BID’s social media channels throughout December, each day requiring entrants to answer a question related to a […]

The Small Business Saturday tour

The Small Business Saturday tour, now in its 8th year, is one of the most valuable ways of both promoting and engaging directly with the nation’s small businesses. This year has been a huge challenge for small businesses, making it even more vital to support and promote our small businesses and their communities. This year […]

A safe and convenient place to come Christmas shopping

We are working with Visit Cheltenham on a Christmas campaign and would like to be able to share a joined-up town centre message about a safe and convenient place to come and do Christmas shopping during November and December. Are you planning on opening late? Are you planning any safe festive activities? Please email info@cheltenhambid.co.uk […]

Sprucing up the town

As part of the BID’s Tidy Up Cheltenham campaign, the Ambassadors have been busy tidying areas of the town centre that needed a bit of sprucing up. It is important that the town looks tidy, clear and presentable for both our businesses and people coming into the town to meet, shop, dine and enjoy. Over […]

Cheltenham’s Christmas Spirits Trail

Ten new BID businesses have been invited to be part of Cheltenham’s newest exciting FREE interactive town center trail – the magical Christmas Spirits Trail. Trail will start – Saturday 14 November – Sunday 3 January. The Christmas Spirit Trail is an interactive experience trail with a difference. Families don’t just walk from one stop […]

BID Business of the Month – The Cheltenham Trust

The Cheltenham Trust (The Trust) is a registered charity that was established in 2014 to manage the town’s iconic venues, the Cheltenham Town Hall, The Wilson Art Gallery and Museum, Pittville Pump Room, Leisure at Cheltenham and Prince of Wales Stadium on behalf of Cheltenham Borough Council. The charity stood out during this unprecedented time […]

Ice rink would be part of a Cheltenham Christmas Wonderland

The eagerly awaited ice rink coming to Cheltenham would be part of a new-look Christmas in the town centre. The Christmas Market would be expanded in a project-led by the BID and the outdoor Imperial Garden Bar would be given a Christmas-theme and opened for the festive celebrations. Cheltenham Borough Council’s planning committee approved the […]

Cancelled. Puzzle-mania – Hidden Cheltenham Easter trail is back

It is with deep regret that we have taken the decision to cancel this year’s Hidden Cheltenham Easter Trail in response to the worst public health crisis in a generation. The safety of our volunteers, businesses employees and families is our priority in relation to COVID-19 The popular Hidden Trail Easter will return in April […]

Free parking for shoppers during race week

Parking in all council-run car parks will be free of charge every afternoon during Cheltenham race week, for customers arriving from 1pm onwards. From Monday 9 to Friday 13 March 2020 inclusive, visitors can enjoy the town centre for longer thanks to free parking. The initiative is designed to encourage shoppers to visit during Cheltenham’s Gold […]

Light Up Cheltenham to raise awareness of incurable disease

Two major buildings are being lit in a special colour scheme in support of the Motor Neurone Disease Association charity during our Light Up Cheltenham event. Queens Hotel Cheltenham – MGallery and 95 The Promenade (to the rear of Neptune’s Fountain) will be lit in orange and blue, the colours of the charity, on the […]

Tidy Up Cheltenham joins the Great British Spring Clean

As part of the BID’s Tidy Up Cheltenham campaign, we are joining forces with Cheltenham Litter Picksies and Cheltenham Borough Council to support the Great British Spring Clean 2020.  From March 20 to April 13, businesses, community groups, schools, local authorities and individuals are being encouraged to go out and collect and safely dispose of […]

Report It!

The BID has partnered with Cheltenham Borough Council to set up an effective team to help tackle anti-social behaviour across the town centre. The new Town Centre Team is a group of partners from a variety of agencies, including Cheltenham Borough Council Enforcement and Public and Environmental Health officers, Police personnel, BID ambassadors and Solace […]