With the dawn of spring, preparations are underway to bring vibrant floral displays to all areas of the BID zone.  

BID in Bloom 2020 will see baskets and troughs full of plants adoring balconies, walls and railings from June through to October.   

Businesses from Portland Street to Montpellier will be enjoying a summer of colour when we install more than 100 displays to the town.  

This will be the third year we’ve run BID in Bloom and the feedback from businesses has been very positive.  Allun Griffiths, Manager of The Spectre, said: “The hanging baskets outside The Spectre really soften and brighten up the Strand area of Cheltenham.”  

To make sure the town looks attractive and complements the blooms, we will be arranging several Tidy Up Cheltenham campaigns.   

Starting in March in Grosvenor Terrace, the BID team and local businesses will be out and about litter picking, weeding, cleaning graffiti and stickers from bins and lamp posts. As part of the Town Centre Team we will also be joined by partners from Cheltenham Borough Council’s Environmental Health department in other areas of the town centre. 

Deano Jouni is passionate about his business and his team.  He created Tokyotattoo Studios in November 2012 and has had fun growing it ever since. 

The creative team at the studio have world-wide reputations as tattoo artists, with clients regularly coming from several countries to see them.  Tokyotattoo Studios is sponsored by the biggest brands in the tattoo world, making them a magnet for international guest artists. 

Deano chose to base his business in The Courtyard in Montpellier because he thinks it epitomises everything that is great about Cheltenham. He wants to see more people enjoying everything Montpellier has to offer. 

Collaboration is a key word in Deano’s vocabulary. He believes that independent businesses need to work together to thrive, showcasing their specialities and introducing themselves to new audiences. 

In July 2019 he launched TokyoFest. In collaboration with Koj, Fat Tonis, Dunkertons Cider and L’una Design, he held a day of fun and celebration, encouraging visitors from the nearby Midsummer Fiesta to join in and break the preconception some have of what a tattoo parlour is.  

TokyoFest 2020 will take place on Fourth July this year, on the same day as the Midsummer Fiesta. The date is not lost on Deano. He said: “I want people to celebrate independent businesses and all they have to offer.”   

Winner of the BID Awards 2018 – Independent Business of the Year – Tokyotattoo Studios

The businesses in Montpellier are all fully behind the plans and many have asked to be a part of the event this year.  Deano thinks that the event is a great opportunity to give the area a different edge and bring in new demographics of society.  

With more than 100,000 followers across their social media channels, Tokyotattoo Studios don’t have any trouble in putting the word out about their artists, clients and events.  

Tokyotattoo Studios was the winner of the Independent Business of the Year in the BID Awards 2018. Deano said: “We’re not seen as a mainstream business, so to be recognised in this way was a real honour.” 

In 2018, the BID worked with The Cheltenham Trust to launch the Hidden Cheltenham Trail.  The trail guides people to places of historic interest and tells the stories that have been overlooked, forgotten and in some cases even written out of history of the people, places and communities of the town. 

There are 12 points of interest, each with a specially designed place marker in front of them, from The Brewery Quarter to Montpellier.  

Last year, the BID launched a special Easter trail, encouraging people of all ages to have fun whilst they discovered parts of the town they would not otherwise have visited. More than 300 families, from across Gloucestershire and neighbouring counties, took part in the trail, visiting 26 different businesses. 

With such success, the BID ran the Hidden Cheltenham summer tail, drawing in another 250 families and engaging a further 24 businesses.  

Melanie, the owner of Toys to Grow in Regent Arcade said: ‘It was amazing. Brought loads of people here who didn’t know I existed, and I have had people coming back. Can’t wait for the next one’  

The trails are designed to be fully inclusive, encourage educational and physical activities and bring people from all walks of life together.  The BID got behind the No Child Left Behind Campaign and we were nominated for an award in the Physical Activity category. 

Both the Easter and Summer trails will be back this year, offering something different for families.   

The Easter trail will run for 10 days during the Easter Holidays when participants will collect puzzle pieces to complete 12 different puzzles.  They will visit 48 BID businesses to collect their puzzle pieces and see the points of interest. Starting at The Wilson, they will collect a trail pack, which includes a printed map, instructions and a puzzle booklet. They can then take their completed puzzles back and get a special Easter prize – and it won’t cost them a penny. 

The BID would like to thank all the businesses who have become a part of the trails, giving their time and treats for goody bags.  We look forward to working with more of you during the forthcoming trails. 

When Cheltenham BID began in 2016, businesses said they wanted to see reduced business costs.  Our business plan said the BID would “Implement group purchasing initiatives to save day and night-time economy businesses money on overheads such as energy, insurance, telecoms and waste disposal.” 

We have two initiatives running at present to save your business money on your utilities and merchant service fees. 

The Logical Utilities Company has created the Cheltenham BID Consortium which uses the power of bulk purchasing to ensure that Cheltenham BID businesses benefit from the lowest possible rates on their gas and electricity contracts.   

By using their vast experience in the energy sector, this local company, employing local people, are able to negotiate with all the major suppliers. 

To find out how much you could save your business please contact us at info@cheltenhambid.co.uk and we will arrange for someone to get in touch with you. 

The BID has negotiated an exclusive deal with Paymentsense to help keep your merchant service costs to a minimum. 

BID businesses also asked us to reduce the cost of parking.  In our business plan we said we would “Negotiate reduced bus fares and parking charges for staff of BID levy paying businesses”. 

In 2016, in partnership with Stagecoach West, the BID Stagecoach travel discount was launched.  Staff of levy paying BID businesses are able to claim an exclusive discount on weekly and monthly bas passes, enabling them to travel to work for as little as £11 per week. 

So far more than 60 businesses are offering their staff reduced travel costs.  This is great for recruitment and retention in a competitive market. 

Late in 2019, the BID negotiated a deal with CitiPark and employees at BID businesses are now able to get a monthly parking pass for only £60 or park for a day for £5 in the John Lewis & Partners Albion Street car park. 

Partnerships have been formed to encourage people to support their fellow BID businesses.  Laura Leigh Hairdressing and Blushes both have incredible offers which are exclusively for staff at BID Businesses.  As part of your employee benefits package you can tell your staff that they can benefit from discounts on their glasses at both Specsavers and David Clulow Opticians.