August Newsletter

August BID Business of the Month – Primark

Primark reopened its doors on Monday 15 June after three months of lockdown. Kevan Blackadder, Director of Cheltenham BID, said: “I was so impressed with the preparations that have been made by Kristan and his team. Kristan , Primark store manager said: “The most important thing for a large store like this to get right […]

Eat Out to Help Out is a success

The Eat Out to Help Scheme started last week, and the BID made sure all eligible businesses knew how to register, the terms and conditions and how to claim. Our ambassadors have spoken to some businesses who have given positive feedback on how the scheme is already helping them. The BID is also working with […]

Discounted parking for night time Economy businesses

The BID’s other discounted travel schemes were difficult for night time economy staff to use because of the timings but Cheltenham BID listened and have negotiated discounted parking in Portland Street Car Park from 5pm. Park all night from 5pm for just £4! Please get in touch via  for more information on how to […]

The BID welcomed back businesses

As lockdown has eased, we have been delighted to welcome businesses back into town for the first time since March. The BID team made weekly trips into the town centre to put down social distancing stickers in preparation for when the town began to reopen. We contacted those businesses where the largest queues were likely […]

What the BID did during lockdown

What the BID did during lockdown Cheltenham BID stepped in to help Cheltenham Borough Council be one of the first Local Authorities to pay eligible businesses their grants during the coronavirus epidemic. The BID was able to help by contacting more than 100 businesses to ensure they completed documents needed by the council to make […]

BID Business of the Month – Lakeland Cheltenham

If you love your home, the chances are you’ve been into Lakeland Cheltenham, so you’ll understand why we’ve chosen them as this month’s BID Business of the Month. With the array of professional cookware, innovative cleaning and storage products, quirky gadgets and essential electrical items, Lakeland has a faithful customer base who come from all […]

University students given an incentive to shop in town

The BID has worked with The University of Gloucestershire on some amazing student offers for all Freshers of 2019.  With the help of some fantastic BID businesses, we’ve created a special offer flyer which includes deals from the Health and Beauty, Entertainment, Retail and Food and Drink sectors across the town. The University are expecting […]

Make an Impact – become a BID Board Member

As we begin our fourth year, there are changes ahead for the Board. In accordance with our Articles of Association, one third of the Directors are required to retire at the first Board Meeting after 1st August 2018, and annually thereafter.  The board members who retire may stand again for election. At our recent Board […]

A full house for Marketing Cheltenham as they launch The Festival Town

Marketing Cheltenham, a joint initiative between the BID and Cheltenham Borough Council, was established in 2017 to grow Cheltenham’s visitor economy, putting the town back on the tourism map and supporting local economic growth. A five-year strategy has been developed with the ambition to grow Cheltenham’s visitor economy by five percent year on year. Over […]