Businesses offer incentives to Cheltenham Gift Card users

We have launched a new-look Cheltenham Gift Card and to celebrate, a variety of businesses who accept the card are offering customers incentives.  From a free coffee to a 20% discount at the till, there’s even more reasons to buy ‘the perfect gift.’

People lucky enough to be given a card can get something extra.  Restaurants, Bill’s in Regent Street, The Stable and Revival Café, are offering between 15% and 20% off food. Cavendish House and The Union Project are helping shoppers to relax with a free coffee and if you fancy a quick snack, pick up a pretzel from Auntie Anne’s in Regent Arcade and they’ll give you a 15% discount.

At national toy shop, The Entertainer, you’ll be given a free sticker book or poster with every purchase made with a Cheltenham Gift Card.

As if giving someone a Cheltenham Gift Card wasn’t enough, they can now get 10% more luxury chocolate at Hotel Chocolat on the Promenade.

Buying jewellery for someone can be a minefield so why not leave up to them to choose.  The team at Frederick Allen will help them select the right piece and when they go to pay they’ll have an added surprise – 10% off.

The card can be purchased at Wild Beer in Cambray Place, The Ultimate Party Shop in Regent Street and Ellis and Killpartrick in Regent Arcade as well as online at

The outlets selling the card have welcomed new customers who call in specifically to buy the gift and see their business in a whole new light.

Belinda Hunt, BID operations manager said: “People go in just to buy the Cheltenham Gift Card and realise how much more there is to the business. They end up going back time after time. It’s encouraging people to shop locally.”

With more than 80 businesses to choose from, The Cheltenham Gift Card can be spent on almost anything, anytime, anywhere in the town centre.

For all Gift Card incentives click here.


Jane Marriott receiving her Cheltenham Gift Card birthday surprise


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