Locals and visitors encouraged to ‘Find Your Happy Place’ as part of new campaign
The BID has worked with Marketing Cheltenham and Cheltenham Borough Council on a new ‘feel-good’ campaign aimed at local residents and visitors to showcase all that is great about the town, as the nation eases out of lockdown and looks ahead to the future.
If you’re a business or organisation in the town and would like to access the ‘Find your Happy Place’ asset pack and share your news & stories please visit the Marketing Cheltenham website
‘Find Your Happy Place in Cheltenham’ will celebrate the ‘re-opening’ of Cheltenham as it finds its feet and gets back to business, interacting with some of the town’s business and hospitality owners, residents, visitors and key influencers to discover what they have missed most about Cheltenham during lockdown, the places and experiences that make them happy and what their hopes are for the coming year as the country navigates the roadmap for lifting restrictions.
As part of a wider campaign to encourage people to share their Happy Place in Cheltenham, a promo film featuring local businesses and some of Cheltenham’s well-known attractions and open spaces will showcase how the town is safely welcoming the local community and visitors back this summer. It will also highlight Cheltenham’s renowned hospitality, feel-good vibe and all-round visitor offer as well as its distinctive sense of place and popularity as one of the UK’s favourite places to live. There will be an opportunity too for people to win over £1,000 worth of prizes including days out, overnight stays and meals out in a social media competition as part of the #HappyPlaceCheltenham campaign.
Following the Government announcement, 17 May will see hotels, indoor attractions and hospitality finally reopen their doors after an unprecedented 12 months for the sector.
This will also kick-start Cheltenham’s much anticipated, albeit different summer programme of events and activities following a year of cancellations, virtual performances or spectator-free events. Roadmap permitting, the Cheltenham Food & Drink Festival, Balloon Fiesta, Cricket Festival, Music Festival and, later in the year, the Times & Sunday Times Cheltenham Literature Festival are just a few of the well-known and hugely popular festivals and events that are set to take place across the town this year.
Cheltenham’s campaign forms part of a wider programme of activity to support the high street and local businesses through the pandemic and has been supported by the national Reopening High Streets Safely Fund through the UK Government and European Regional Development Funding.
For more information on the campaign and how to get involved please see Visit Cheltenham.