Cheltenham BID has been praised for playing a key role in helping the town retain its Purple Flag status.
The Purple Flag is awarded to towns and cities that have a vibrant evening and night-time economy that is also appealing, welcoming and safe.
The accreditation is given out annually and, after Cheltenham successfully achieved the award for the first time in 2016, the town had to demonstrate a continuing commitment to developing and maintaining a safe environment that appeals to all.
In their report, the scheme’s assessors said the BID had played a key role in influencing innovation and good practice.
BID Director Kevan Blackadder said: “The night-time economy has many different aspects, which we are supporting and promoting. We’re delighted that we have been recognised by the assessors for the work we are doing.
“Cheltenham has an diverse and growing night-economy, which has again been recognised as both vibrant and safe.”
Areas awarded the Purple Flag are recognised for providing a positive mix of dining, entertainment and culture while promoting the safety and well-being of visitors and local residents.
The ongoing work on reducing drunkenness at race meetings and falling levels of crime and disorder in the town during the evening and at night were also highlighted by the assessors as evidence of good work being done in the town.
Colin Pilsworth, night-time economy coordinator for Cheltenham Borough Council and coordinator for Purple Flag in Cheltenham, said: “We know that Cheltenham has a fantastic evening and night-time offer; not just the bars and clubs, it’s the variety of restaurants and eating places, leisure facilities, the arts and the cultural scene. A great deal of effort goes into making Cheltenham so vibrant, attractive and safe.
“Retaining our Purple Flag status is recognition of the result of this effort and reflects the hard work of everyone associated with our evening and night-time economy.”