Dozens of Cheltenham businesses helped mark a major milestone in the planned Cheltenham Business Improvement District (BID).
The plan is the document on which all businesses in the BID zone will be asked to base their decisions in a ballot in April.
If a majority vote in favour, the BID would be launched later this year.
At last night’s event, representatives of the town’s shops, restaurants, nightclubs and offices heard more details of how a successful BID would help them.
The BID would be run by the town’s businesses, with an income of £2.3million over five years, giving them a genuine voice on the future of the town.
Retailers from the town centre’s biggest national names attended the event, along with independent shopkeepers from Montpellier and elsewhere.
The Mayor of Cheltenham, Councillor Duncan Smith, was there along with representatives of the borough council, Cheltenham Trust and the Cheltenham Chamber of Commerce.
The initiative is being led by the Cheltenham Business Partnership (CBP).
CBP’s manager Kevan Blackadder said: “We were delighted with both the turnout for the event and the positive reactions from everybody present towards the proposals, most of which have been suggested directly by the town’s businesses.
“I would urge everyone in the zone to study the Business Plan to understand the full details of what we are proposing. A Yes vote in April will lead to some fantastic initiatives for Cheltenham.”
Voting papers will be distributed to all companies along with the Business Plan, with businesses able to cast their vote throughout April until Ballot Day (the final day of voting) on April 28.