BID business of the Month – Welcome Gym

Cheryl Parker, General Manager of Welcome Gym, was thrilled to be given the news that they had been selected as BID Business of the Month.  She said: “We really appreciate the work the BID does and support their activities where we can, so we are very excited to get this recognition.”

Welcome Gym is very much a part of the local community, creating partnerships with other BID businesses, the council, charities and the local colleges and universities.


They work with YMCA Apprenticeships to train young people and bring them into the industry.

They have worked with Cheltenham Borough Council to come up with a scheme so that members can have free parking during their gym session. Their members get a discount at Tanique and, most recently, they are offering one month’s free membership if you collect a voucher when you ride on the Observation Wheel.

Each winter, the staff and members of Welcome Gym collect clothes, food and toiletries for the homeless and vulnerable. They have done this for St Vincent & St George’s Centre, Trinity Church and the Cornerstone Community Centre in Whaddon. 

They hope to link up with a local mental health service as fitness and well-being play such an important part in helping overcome these issues.

The gym is getting involved with Cheltenham Wellbeing Festival this year and has recently had a Public Access Defibrillator installed.

The area is frequently targeted with graffiti and there’s often a lot of litter left near their entrance. Cheryl and her team just get on and clean it up.

Beside all the work they do with the town, the gym’s message is a simple one “friendly fitness”. Cheryl says: “It’s not just a tag line, every single one of my team works hard to ensure members feel comfortable walking through our doors.”

As a representative of BID Business of the Month, Cheryl will attend Cheltenham Business Forum’s Big Breakfast in March. Cheryl is very good at sharing information and images for us to post on social media, so we look forward to more this month.

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