In December 1999, Dave and Zena Dickson were preparing to see in the new millennium as they opened their dry-cleaning business in Grosvenor Terrace.
Today, Regency Dry Cleaning is one of Cheltenham’s most established independent businesses, going from strength to strength by responding to market needs and social trends. Their loyal customers come from Worcester, Evesham, Gloucester and the local area.
With the ever-increasing emphasis on ditching single-use plastics, the couple had a challenge on their hands. Regency Dry Cleaning is now officially a member of the Plastic Free Cheltenham community. They have replaced their thin plastic covers with stylish, reusable cloth covers. The covers double up as a loyalty card. Customers pay a minimal £5.95 per cover, and when they take their items back for dry cleaning in the cover, they get a 10% discount.
Their community focus doesn’t end there. Grosvenor Terrace is, let’s face it, not the prettiest part of town and frequently gets overlooked when it comes to regeneration. Dave and Zena often take the time to weed the pavements and clean up the litter in the area. Graffiti is a big problem in the area and Dave can often be found in the early hours before they open, cleaning the graffiti and picking up the litter which accumulates overnight.
Adding to their services has seen Regency Dry Cleaning expand their customer base. They recently started offering a full laundry service which is proving very popular. Some customers have set up up regular slots to take their duvets and bedding in, picking up one of the reusable cloth laundry bags at the same time.
In its first year, the BID wanted to brighten the area with new Christmas lights. Each year since 2016 Dave has taken on the task of putting the lights up and the power comes from three businesses in Grosvenor Terrace: Zi Bake Shop, Regency Dry Cleaning and Strand Jewellers.
When the BID launched the Cheltenham Gift Card, Zena was one of the first business owners to embrace it. She recognised the potential value of offering people another way to pay for their dry cleaning and laundry.
As BID business of the month, Regency Dry Cleaning will have the opportunity to speak at the Cheltenham Business Forum Big Breakfast and will receive enhanced social media coverage.