BID Business of the Month – Lakeland Cheltenham

If you love your home, the chances are you’ve been into Lakeland Cheltenham, so you’ll understand why we’ve chosen them as this month’s BID Business of the Month.

With the array of professional cookware, innovative cleaning and storage products, quirky gadgets and essential electrical items, Lakeland has a faithful customer base who come from all over the Cotswolds and beyond, returning time and time again.

Helen White, Store Manager, takes every opportunity to get involved in events around the town. She regularly attends the Prom Traders meetings and frequently brings along a sample of Lakeland’s most recent promotion.

When the BID approached Helen to see if Lakeland could be involved with the Hidden Cheltenham Summer Trail, she immediately began looking at an innovative way to engage the youngsters.  She came up with an idea to get children creative – and a way to get parents shopping.  She said: “The summer trail has been great for us.  Whilst the children make their icing bees, the parents are browsing and buying.  I’m so pleased the BID asked us to be involved.”

The BID is always happy to share Lakeland Cheltenham’s social media posts and they make it very easy for us by tagging us in their posts.  They’re also good at sharing our events on their social media page, linking them with their promotions. Helen always finds a way to make the most of the BID’s events, whether it’s promoting cocktail shakers and glasses during Cheltenham Cocktail Week or bunny shaped cake moulds during the Easter Hidden Trail. 

Lakeland Cheltenham accepts the Cheltenham Gift Card and has been featured in some of our promotional material, helping to spread the word and encourage people to #SpendInCheltenham.

As BID Business of the month, Lakeland Cheltenham will have a representative speaker at the next Cheltenham Business Forum event.  We will highlight them across our social media channels, and they will feature on the home page of our website.