How could your business benefit?

Independant Retailers

● Distinct promotional campaigns to highlight the range and quality of speciality independent businesses – both collectively and individually
● The opportunity to participate in a number of new events and projects to raise the profile of your business
● Discounted costs on a range of business overheads negotiated on your behalf by the BID – likely to include reduced energy, insurance, waste disposal or telecoms costs
● Access to a range of professional and support services arranged for the town by the BID

National retailers

● Being part of a network of major retailers, enabling you to share and gain in-depth trading insights
● Access to key town centre performance information, such as footfall data, sales performance, car park occupancy and vacant unit trends
● The ability to collaborate operationally over seasonal trading campaigns, notably Christmas
● Promotion and marketing of Cheltenham to a wider and more targeted local and regional audience

Leisure and entertainment sector

● As with the independent retail sector, promotional campaigns to highlight the range and quality of food and drink businesses – both collectively and individually
● The creation of events and projects to directly involve and promote the range of leisure and cultural opportunities in the town
● Work towards the town being awarded the coveted and nationally recognised Purple Flag status, which recognises excellence in the evening economy
Professional and office sector
● Additional networking meetings and events aimed specifically at the professional businesses within the town centre
● The ability to promote your services to more than 500 other town and city centres through regular BID communications
● Greater co-ordination and interaction with regional bodies, such as the Local Enterprise Partnership

Businesses, not bureaucrats, know what’s best for our high streets. This BID would put Cheltenham businesses firmly in the driving seat, and has the potential to deliver the better marketing, more intelligent parking, and improved public realm that our town is crying out for. Properly administered, I believe this BID could help put Cheltenham back on top. Alex Chalk MP for Cheltenham